History of Tequila: Part One

Man harvesting agave

In the United States, Tequila is a beloved and revered spirit. Oftentimes, Tequila is imbibed during festivities and fiestas, either alone, with a pinch of salt and squeeze of lime juice, or in a refreshing margarita. But where did Tequila come from and who created it? Let’s dive into the history of Tequila, beginning with the spirit’s origin story.

1000 BC to 200 AD:

The story of Tequila begins with the Aztecs, a civilization native to Mesoamerica, whose advancements in social, political, and financial areas were among the greatest on the American continent.

The Aztecs were using the fibrous leaves of the maguey, a partiocular species of agave, ’to make clothing, rope, and mats. The sharp tips of the plant were used as needles.

Eventually, the Aztecs learned to ferment agave sap into pulque. Pulque became so important that it became quasi religious. In fact, two gods were created because of it, Mayahuel and Patecatl.  Mayahuel is the goddess of the maguey (one specie of agave) and Patecatl is the god of pulque. The Aztecs had many gods, but few for agricultural products – like maize and pulque – telling just how important agave and pulque were to this ancient civilization. Unsurprisingly, pulque came to hold prominence in religious ceremonies and rituals, with only priests being allowed to drink it.

1400s and 1500s AD:

When the invading Spaniards ran out of their precious brandy, they turned to the local fermented spirit, pulque. The European continent had been practicing distillation for centuries, and the arriving Spaniards turned to pulque in their search for a native alcoholic drink. As a result of distillation using semi-primitive mud stills, agave wine became the first indigenous distilled spirit.

 Agave wine evolved into Tequila, named after the town in the state of Jalisco.  Tequila was the site of the first large-scale distillery, built in the early 1600s by the Marquis of Altamira.  Many archaeologists have identified prehispanic stills in Amatitán, a town outside of Tequila, suggesting Amatitán is the true historic birthplace of Tequila.

Check back in soon to learn more about the history of Tequila, as it grew from its humble beginning in Amatitán to become the savored spirit known worldwide.

Mexico on to the Round of 16

Even falling 3-0 to Sweden was not enough to hold back the Mexico National Team from advancing to the 2018 World Cup Round of 16.  Thanks to South Korea’s 2-0 win over defending 2014 World Cup Champions, Germany, Mexico will move from the Group Stage into the Round of 16, facing Brazil the morning of Monday, July 2nd.   Mexico will have to deliver strong defensive play in order to best Neymar and the rest of the Brazil National Team.

Lucky for us, we don’t have to worry about playing soccer next week.  The only hard part is deciding which cocktail to drink while watching the game.  We’ve taken care of that for you; grab some Tres Agaves Blanco Tequila and cocktail-ready Tres Agaves Agave Nectar and make your own Cowboy Coffee to get you in the zone for Mexico vs. Brazil.

Tres Agaves and the NBA Finals

Agave Nectar Margarita

Many say that running back the NBA Finals match up of the Golden State Warriors and the Cleveland Cavaliers for the fourth time (hey, what can we say, our lucky number is tres!), but regardless of your opinion, you can keep things fresh with Tres Agaves Organic Cocktail-Ready Agave Nectar.

Our Nectar is perfect for cocktails as it dissolves easily, even in cold beverages. So grab some fresh fruit and make yourself any number of our delicious cocktails. Drink in hand, there’s no way you won’t enjoy game one. Or change the channel and check out the Stanley Cup Finals! We don’t care what you watch, as long as you’re using fresh fruit juice in your cocktails!

However, we’re a Bay Area brand, so we’ll always say “Go Warriors!”

The Perfect Post-Memorial Day Weekend Cocktail

Sometimes the best part of a long weekend is the short week that follows. Even so, there are times when even that feels a bit too long. If you find yourself needing to recharge before tackling Wednesday through Friday, treat yourself to a Tres Agaves Fresh Margarita tonight. With Certified Organic Cocktail-Ready Agave Nectar and Tres Agaves Blanco Tequila, it’s the perfect evening pick-me up.

Since it doesn’t contain high-fructose corn syrup or any other natural ingredients, it won’t leave you feeling sticky and gross after. Plus, a little shaking is the perfect amount of exercise for a Tuesday night. And definitely don’t forget the fresh lime juice!

Here’s to hoping everyone had a wonderful Memorial Day, and cheers to the summer. We’re happy to have you enjoying it with Tres Agaves Tequila and Tres Agaves Organic Cocktail Mixers. ¡Salud!

❋ Organic Agave Nectar ❋

The original and only organic agave sweetener created specifically for Margaritas and other mixed drinks.

▲ Measures, pours, and dissolves easily
▲ Only 60 Calories Per Serving
▲ Contains NO High Fructose Corn Syrup
▲ Low Glycemic Index

Get it here: http://goo.gl/jZ5wH

Agave Nector

Our Organic Agave Nectar has only 60 calories per serving! For every cup of sugar called for in a recipe, substitute 2/3 cup agave and decrease other liquid by 1/4 cup.