Reintroducing Tequila Made in Tequila

In November of 2016 we launched the multi-platform “Tequila Made in Tequila” campaign, aimed to introduce American consumers to the magical place that is Tequila, Mexico. The campaign, created by our friends at Butler Shine, Stern & Partners (BSSP), highlights the color and vivacity of the region and its people.

You can check out our website (which you are already on), videos on Vimeo, YouTube, Tres TV, and our social feeds (Instagram, Twitter, and Facebook). If you like what you see, make sure to subscribe and stay tuned—there is more coming down the pike.

The Tequila Valley is a place where the spirit manifests itself well beyond the product in our bottles. We hope that you will experience it for yourself online and in person. ¡Salud!

Tres Agaves Shines at the Ultimate Spirits Challenge

The award season for movies is over, but for Tequila, it’s just getting started.  The results are in at the Ultimate Spirits Challenge, the Oscars of the spirits world, and let’s just say that Tres Agaves is starting to look a whole lot like Jack Nicholson.  Tres Agaves is…

  • The only brand ever to score 90 or above in all three expressions: Blanco, Reposado & Añejo
  • Second-to-none across its portfolio with an average score of 91.3
  • The only Tequila to be a finalist in 2 out of 3 expressions
  • Still the holder of the highest ever single Tequila rating with a 97 for its Añejo in 2010
  • Still the all-time leader with 3 Chairman’s Trophies

USC Judge Sean Ludford

Listen to this note from USC judge Sean Ludford talking about our Blanco

“Vibrant and sweet agave aromas dominate with supporting notes of citrus, pear, and hints of wild mint. Wonderfully proportioned with a silky texture making it ideal for sipping or mixing.”

Here he is again talking about our Reposado:

“Wonderfully fresh with baked tropical fruits, complimenting barrel notes, and hints of lime juice. Ideally balanced and perfect for sipping or mixing.”

Perfect for sipping or mixing!  That’s what we’ve been saying all along!

Who’s says what’s the best?

I’ve been doing a round up of the medals, awards and accolades for a PR piece (catch it later this month!) and thought it would neat to share a listing of some of the top competitions that taste, rank and differentiate the over 20,000 beverage brands that we all love. It’s certainly not an all inclusive list but it’s a nice resource.

Who’s the best? These sites can “help” you decide. Yet, ultimately, the best is what “you” like.

For 10+ years the Beverage Testing Institute, has been ranking beers, wines and spirits. You can catch their latest reviews at:

http://www.tastings.com/LatestReviews.html

For Tequila-specific reviews go to:

http://www.tastings.com/search_spirits.lasso?se=k&kw=2010TequilaAnejo&sb=All&sf=ScoreForSort&dt=All
http://www.tastings.com/search_spirits.lasso?se=k&kw=2010TequilaReposado&sb=All&sf=ScoreForSort&dt=All
http://www.tastings.com/search_spirits.lasso?se=k&kw=2010TequilaSilver&sb=All&sf=ScoreForSort&dt=All

TheFiftyBest.com opines on all things “fine living”. The online pub ranks everything from beer to Tequila as well as topics outside the beverage category. Here’s their latest Tequila ranking:

http://www.thefiftybest.com/spirits/best_tequila/

The International Wine and Spirit Competition, started in 1969 and is an international competition where winners are determined by a combination of blind tasting and chemical and product analysis. Here’s a searchable directory of spirit rankings:

http://www.iwsc.net/search/spirit/

The San Francisco World Spirits Competition prides itself on being the first international spirits competition held annually in the US. f
For a lit of their latest spirits results go to:

http://www.sfspiritscomp.com/pdfs/2010SpiritsResultsbyClass.pdf

The Spirits of Mexico Competition judges (naturally) Tequilas and Mezcals and other Mexican beverages. For a list of their latest results go to: http://www.polishedpalate.com/docs/SOM2010_Competition_Results.pdf

The Ultimate Spirits Challenge, is a blind tasting lead by F. Paul Pacult of the New York Times and Spirit Journal author. Here’s a link to the award winners:

http://www.ultimate-beverage.com/uscresults2010/#tequila

The Ultimate Cocktail Challenge is Paul Pacult’s companion cocktail competition. For the latest go to:

http://www.ultimate-beverage.com/cocktail-competition/cocktail-tasting-results/#category3

The World Beverage Competition is the largest combined international competition which boasts industry judges hailing from 6 continents. Here’s a link to their home page which lists beer, wine, spirit and beverage winners: http://www.beveragecompetition.com/home.htm.

If I missed any of note please let me know and I’ll post your comment with a link to the site.

Salud!