Tres Agaves’ Avocado Margarita

Avocado Margarita with Tres Agaves Añejo Tequila

Did you just make an awesome batch of Guacamole and have an extra avocado or two? Give this incredibly creamy, yet citrus margarita a green light!

Ingredients:

1 ½ oz. Tres Agaves Añejo Tequila

1 ½ oz. Tres Agaves Cocktail-Ready Agave Nectar

½ oz. Cointreau Liqueur (or Orange Liqueur)

1 ½ oz. Fresh Squeezed Lime Juice

½ of a Ripe Avocado

2-3 Sprigs of Cilantro

Preparation:

Cut a Ripe Avocado into small squares, finely chop up Sprigs of Cilantro and muddle with Tres Agaves Cocktail-Ready Agave Nectar and Fresh Squeezed Lime Juice. Add all muddled ingredients with Tres Agaves Añejo Tequila and Cointreau Liqueur to shaker with ice. Shake vigorously and serve in rocks glass. Enjoy!

 

The Faces in that (Mexican?) Frame

I should probably confess that in the age of dynamic design programs and versions of those programs like Photoshop and Illustrator CS5 – I do a quick scope to make sure no one in the office is looking – then open up MS Paint, which is not all that different than rocking a word processor at your desk.


Forget functionality, look at that color! No bueno!

So what kind of visual wonders do I construct in this truly masterful program (where you’re not able to edit much of anything without starting the whole project again!)?

Well heck, I thought, why not introduce the Tres Agaves team/bloggers in a festive frame with a Brady Bunch patchwork of faces (Jamie’s face is not that big in comparison to the others really; I’m learning to resize). But seriously, look at the detail in that frame! All those suns! So sunny! Not sure it’s Mexican really as I found it on iStockphoto but it could very well be Mexican? I typed in ‘Jalisco, authentic, frame’ in the search field.

You’re probably asking who are all these lovely smiling people in that totally Mexican frame? What do they do at Tres Agaves? What can I expect from their blogs? Head to the kitchen and mix yourself a Margarita (with Tres Agaves Organic Margarita Mix). Take a sip or two and read on…

I wrote these intros below so they are not members of the team team espousing grandiose thoughts about themselves…

Mia Harlock (me), Marketing Manager. I’ll be writing about things I see in the press, food and beverage-related tid-bits, and on occasion, events/festivals and random streams of consciousness blah that result from ADD and too much caffeine.
Steve Halili, Marketing Assistant. Steve is our social media dude so he’s the best resource for all things digital, which basically means all things these days, doesn’t it? Let’s narrow that field and say Steve will be waxing poetic about ‘community’.
Ned Cartmell, Marketing Project Manager. He’ll be blogging about Tequila mostly, maybe with a sports score thrown in now and again.
Chris Galante, Arizona & Colorado Market Manager. Out-and-about, in the field, bars and restaurants. It doesn’t matter what Chris says really: 97% of the time it’s funny.
Jamie Chilberg, NorCal Market Manager Jamie is that friend that’s so cool that she knows everything cool going on in your city, and I’m like “Where do you find about about all this?” but I think it’s just in her blood.
Eric Rubin, Brand Director. He’s our knowledge man: 100% agave Tequila, Jalisco, the culture and traditions of Mexico, spirits and the bar & restaurant industry. He’s also our op ed man, so expect some pretty passionate thoughts on things.

We’ll have 4-6 blogs (combined, not each) a month for all you readers moving forward, so make sure to watch this space…

No go finish off that Margarita!

Uno + Dos + TRES = Perfecto!

Tres Agaves In SF Chronicle!

Illustration: Christopher T. Fong

Tres Agaves’ co-founder, Eric Rubin, was recently quoted in the San Francisco Chronicle this past Friday, June 25th. The article, Boom Time For Booze, written by Stacey Finz, examines the liquor industry’s resiliency during the US’s economic downturn and how Tequila is still steadily showing economic growth. Check out the link below for the full news report.

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/06/24/BUPH1K1B7A.DTL

Tequila Talk: the Consejo Regulador del Tequila (CRT) Gets Social

The Consejo Regulador del Tequila, commonly shortened to CRT, is the regulatory body for the Tequila industry and sets the standards for all things Tequila.

Here’s what they have to say about themselves:

  • The Consejo Regulador del Tequila (CRT), A. C., is an inter professional organization comprising all actors and production staff associated with the Tequila production. The aim of the CRT is to promote the culture and quality of this beverage that has gained an important place among the national identity symbols.
  • And they’re all business. If you needed any proof just get a load of this pic taken of the main board room. It’s like the the UN of Tequila.

    Where it all happens at the CRT.

    It’s easy to get the impression from the submissions above that they are just about facts, figures and regulations. In short, that they are just another formal regulatory body that pushes rules to their audience.

    They’re not. One look at their website and you will instantly know that they want to be more. They want to be part of the ongoing conversation about Tequila. They want to reach out, engage and encourage feedback. In fact, their website site is one of the most “social” sites I’ve ever seen. It’s all right there on the home page. The CRT home page features three main elements: a Facebook feed, a Twitter feed and a YouTube feed- featuring the reigning Miss Universe no less. (Wanna see the Miss Universe video? Click here.) In addition, they have social links at the top of the page to encourage you to spread their news so others can “join the conversation”.

    I personally love that the CRT has a Facebook page. Anyone care to “like”? I just did.

    A lot of companies, both B2C and B2B, could learn a few things from the CRT. It’s about using all their online channels to stimulate conversations. Case in point, via this post, it’s working.

    As an aside, I would love to see the DPT or the DMV adopt the same format that the CRT has. Imagine the fun of joining in on one of those conversations? Think of the live pot hole tweets and cam shots of road repairs and delays. Seriously, the DPT and DMV could use some real time feedback from their customers. (I’m just saying…)