Mexico on to the Round of 16

Even falling 3-0 to Sweden was not enough to hold back the Mexico National Team from advancing to the 2018 World Cup Round of 16.  Thanks to South Korea’s 2-0 win over defending 2014 World Cup Champions, Germany, Mexico will move from the Group Stage into the Round of 16, facing Brazil the morning of Monday, July 2nd.   Mexico will have to deliver strong defensive play in order to best Neymar and the rest of the Brazil National Team.

Lucky for us, we don’t have to worry about playing soccer next week.  The only hard part is deciding which cocktail to drink while watching the game.  We’ve taken care of that for you; grab some Tres Agaves Blanco Tequila and cocktail-ready Tres Agaves Agave Nectar and make your own Cowboy Coffee to get you in the zone for Mexico vs. Brazil.

Mexico’s World Cup Magic

We at Tres Agaves hope you all had a great weekend.  On Sunday, we thought the Tequila Volcano in Jalisco was going to blow when the ground started rumbling…but that didn’t last long.  An earthquake was registered in Mexico City at the same time as the people of Mexico City were celebrating watching the Mexico National Team seal its 1-0 win over Germany in the team’s first 2018 World Cup match.  Yes, Germany did win the last World Cup in 2014, so we wouldn’t be surprised if our friends in Mexico City were up to some earth-shaking celebrating.  Hats off to the Mexico National Team superstars! 
Not only does Mexico produce all-star World Cup soccer, but we are proud to produce an all-star lineup of our own.  Take our Tres Agaves 100% de agave Tequila and our Tres Agaves Organic Margarita Mix and whip yourself up a Minty Strawberry Margarita for the ultimate goal-celebrating cocktail.  We know we will be enjoying ours when we watch Mexico repeat more World Cup magic against the South Korea National Team this coming Saturday at 8:30am PST.  ¡Salud!

Reintroducing Tequila Made in Tequila

In November of 2016 we launched the multi-platform “Tequila Made in Tequila” campaign, aimed to introduce American consumers to the magical place that is Tequila, Mexico. The campaign, created by our friends at Butler Shine, Stern & Partners (BSSP), highlights the color and vivacity of the region and its people.

You can check out our website (which you are already on), videos on Vimeo, YouTube, Tres TV, and our social feeds (Instagram, Twitter, and Facebook). If you like what you see, make sure to subscribe and stay tuned—there is more coming down the pike.

The Tequila Valley is a place where the spirit manifests itself well beyond the product in our bottles. We hope that you will experience it for yourself online and in person. ¡Salud!

Sugar Skulls

A typical sugar skull

Sugar skulls–Calaveras de Azucar in Spanish–are a mainstay of Dia de los Muertos festivities.  It may seem curious Catholic country has a tradition that incorporates such dark, seemingly pagan elements. The truth is that Dia de los Muertos, much like Halloween, emerged as a fusion of indigenous traditions and Catholic holidays & ceremonies. The sugar skull is a perfect example.

Skulls had long been featured in Aztec rituals. In the pagan precursor to Day of the Dead—a month long ritual beginning in August and worshiping a god named Mictecacihuatl—human skulls were used as trophies of victory, and as a means of honoring the dead.

In the 17th century, decorative sugar art was imported to Mexico by Italian missionaries. Mexico was itself a major sugar producer and religious officials found it difficult to produce or import the expensive bronze or gold adornments that were popular in Europe. They soon learned to make their own sugary decorations for Churches & religious festivals. The first accounts detail sugar lambs & angels on the lesser altars of Mexican churches.

When Catholic Spanish authorities tried to Christianize the festival worship of Mictecacihuatl by moving it to coincide with All-Saints day & All-Souls day (Nov. 1st & 2nd respectively), the skull worship came along for the ride. And with their newfound prowess creating and decorating religious figurines, the Calavera de Azucar was born.

The skulls aren’t just pretty to look at—they have their own ceremony & meaning. A dead person’s name is on the forehead, and at the end of the festival a relative consumes it, symbolizing unity with the deceased.

And the Calaveras aren’t the only place that skulls are used in the celebration. Another ritual involves the use of Calacas, which are wooden masks in the shape of a skull. A family will get together, put on the masks and dance in memory of their friends & relatives.

You can see an example off some calacas here