History of Tequila: Part One

Man harvesting agave

In the United States, Tequila is a beloved and revered spirit. Oftentimes, Tequila is imbibed during festivities and fiestas, either alone, with a pinch of salt and squeeze of lime juice, or in a refreshing margarita. But where did Tequila come from and who created it? Let’s dive into the history of Tequila, beginning with the spirit’s origin story.

1000 BC to 200 AD:

The story of Tequila begins with the Aztecs, a civilization native to Mesoamerica, whose advancements in social, political, and financial areas were among the greatest on the American continent.

The Aztecs were using the fibrous leaves of the maguey, a partiocular species of agave, ’to make clothing, rope, and mats. The sharp tips of the plant were used as needles.

Eventually, the Aztecs learned to ferment agave sap into pulque. Pulque became so important that it became quasi religious. In fact, two gods were created because of it, Mayahuel and Patecatl.  Mayahuel is the goddess of the maguey (one specie of agave) and Patecatl is the god of pulque. The Aztecs had many gods, but few for agricultural products – like maize and pulque – telling just how important agave and pulque were to this ancient civilization. Unsurprisingly, pulque came to hold prominence in religious ceremonies and rituals, with only priests being allowed to drink it.

1400s and 1500s AD:

When the invading Spaniards ran out of their precious brandy, they turned to the local fermented spirit, pulque. The European continent had been practicing distillation for centuries, and the arriving Spaniards turned to pulque in their search for a native alcoholic drink. As a result of distillation using semi-primitive mud stills, agave wine became the first indigenous distilled spirit.

 Agave wine evolved into Tequila, named after the town in the state of Jalisco.  Tequila was the site of the first large-scale distillery, built in the early 1600s by the Marquis of Altamira.  Many archaeologists have identified prehispanic stills in Amatitán, a town outside of Tequila, suggesting Amatitán is the true historic birthplace of Tequila.

Check back in soon to learn more about the history of Tequila, as it grew from its humble beginning in Amatitán to become the savored spirit known worldwide.

National Tequila Day

Three tequila bottles

From everyone at Tres Agaves, happy National Tequila Day!  There are many, many important holidays but today is an extraordinarily special one.  Did you know that Tequila is one of the fastest growing Spirits in the United States?  Well, now you do!  More and more, people are appreciating the history- and flavor-rich spirit made from the Blue Weber Agave.  If you’d like to visit the region whose spirit we celebrate, check out this article on visiting Tequila Valley by Meredith Heil.

We are proud to produce excellent, 100% de Agave Tequila for your enjoyment.  Whether it’s our unaged Blanco to our 18-month, Kentucky Bourbon and Tennessee Whiskey barrel-aged Añejo, we hope you enjoy our Tequila every day of the year.  But especially on National Tequila Day!

Mexico on to the Round of 16

Even falling 3-0 to Sweden was not enough to hold back the Mexico National Team from advancing to the 2018 World Cup Round of 16.  Thanks to South Korea’s 2-0 win over defending 2014 World Cup Champions, Germany, Mexico will move from the Group Stage into the Round of 16, facing Brazil the morning of Monday, July 2nd.   Mexico will have to deliver strong defensive play in order to best Neymar and the rest of the Brazil National Team.

Lucky for us, we don’t have to worry about playing soccer next week.  The only hard part is deciding which cocktail to drink while watching the game.  We’ve taken care of that for you; grab some Tres Agaves Blanco Tequila and cocktail-ready Tres Agaves Agave Nectar and make your own Cowboy Coffee to get you in the zone for Mexico vs. Brazil.

The Perfect Summer Margarita

Avocado Margarita

Taco Tuesday calls for something new. Tonight, while chowing down on some succulent al pastor or some spicy carnitas, refresh yourself with a surprisingly delicious Tres Agaves Avocado Margarita. This recipe, brought to you from the Tequila Ninja himself,  is one of the most unique ways to consume Tequila, but also one of the tastiest.

Summer is the perfect time for avocados and fresh herbs, so why not toss them in your mixing tin or blender for a wonderfully creamy cocktail. Now the only question is do you have guacamole with your margarita??

Reintroducing Tequila Made in Tequila

In November of 2016 we launched the multi-platform “Tequila Made in Tequila” campaign, aimed to introduce American consumers to the magical place that is Tequila, Mexico. The campaign, created by our friends at Butler Shine, Stern & Partners (BSSP), highlights the color and vivacity of the region and its people.

You can check out our website (which you are already on), videos on Vimeo, YouTube, Tres TV, and our social feeds (Instagram, Twitter, and Facebook). If you like what you see, make sure to subscribe and stay tuned—there is more coming down the pike.

The Tequila Valley is a place where the spirit manifests itself well beyond the product in our bottles. We hope that you will experience it for yourself online and in person. ¡Salud!

Decisions Decisions

If you’re in one of the eight states that are holding elections today, we know you may have had to make some tough decisions. At Tres Agaves, we’re used to that. We frequently find ourselves wondering, should we make a Manhattan Mexicano with Tres Agaves Añejo Tequila, or a Paloma with Tres Agaves Reposado Tequila?

We know, we know, after all the thinking that goes in to voting in state and local elections, who has time to make another difficult choice? Luckily you have us here at Tres Agaves to help you out. The obvious choice is… well, we don’t know either. We just know that you can’t go wrong with either one.

So make yourself a cocktail and celebrate the fact that you don’t have to worry about voting for another four months. FOUR MONTHS?? How is that even possible? Maybe we’ll treat ourselves to two drinks tonight.

Cocktail Enthusiast Reviews Tres Agaves Blanco Tequila

Bottle cap of tequila bottle

To quote Eric Twardzik of Cocktailenthusiast.com “[i]f you’re looking for a starter tequila to add to your home bar, Tres Agaves Blanco should prove an excellent choice.” We’d agree but add, that it’s an excellent choice for a starter Tequila or the Tequila expert looking to expand their collection. It’s the versatility of Tres Agaves Blanco that makes it such a wonderful product, as it is ideal for sipping neat or mixing up in margaritas.

Find the full review here.