Tequila History: Part Two

Blue Weber Agave before being harvested and turned into 100% de Agave Tequila

And here continues the history of Tequila. In June, we explained the roots of Tequila in the Aztec civilization and how the Spaniards distilled agave spirits to create a brandy-substitute. Now let’s see how Tequila came to be known as ‘Tequila” and the Mexican government’s promotion of the spirit.

The 1700s to 1800s AD: 
In 1758, the King of Spain granted Senior José Antonio Cuervo the rights to cultivate land in Mexico, laying the foundation of the Jose Cuervo brand, the largest producer and exporter of Tequila today.  In 1858, Don Cenobio Sauza fell in love with agave farming, founding Sauza Tequila and beginning the great rivalry between Sauza and Cuervo. During the mid-1800s, the Blue Weber agave was identified as the ideal plant for Tequila and insisting the spirit can only be made from this strain of agave.  Previously, various types of agave species were used; today, many of those agave species are distilled into mezcal. In 1873, Tequila was first exported to and made its debut in the United States, thanks to the work of the original Tequila families.  After Mexico gained independence in 1823, Tequila became a symbol of national pride, as European spirits were cast aside. The popularity of the spirit grew outside of Mexico as Prohibition in the US pushed American imbibers to smuggle the agave spirit into the US, and again during World War II when the decreased supply of European spirits.  As a result of this growing demand, the Mexican government created new regulations and two government bodies to oversee production and exportation.

The 1900s AD:
Mexico, aware of Tequila’s international renown, declared the term “Tequila” as its intellectual property through various treaties and international agreements, giving the country the unique right as the only country with legal rights to produce “Tequila”.  With Mexico now the sole exporter of Tequila, the industry boomed. To protect the fast-growing industry becoming symbolic of the country, the Mexican government instituted regulations ensuring a high level of quality in Tequila production. One of the most important rules is the guidance that, to be called Tequila, the spirit must contain at least 51% Blue Weber Agave. Agave-distilled spirits with only 51% Blue Weber Agave are called mixto – the remaining 49% of the spirit is made from low-quality sugars.

A true, high-quality Tequila should be made with 100% Blue Weber Agave. Tres Agaves is proud to use single-source, 100% de Agave Tequila. Now you’ve read the history of Tequila, how it grew from its prehispanic, ritualistic roots, to become the symbol of Mexican national pride it is today. It’s time to sip some yourself! Find our 100% de Agave Tequila near you.

History of the Sangrita


While one typically thinks of salt and lime when imagining what should accompany Tequila, there is another authentic Mexican companion to the 100% de agave spirit.  Sangrita (“little blood” in Spanish) is a citrus-heavy mixture of orange, lime, and pomegranate juice, powdered chiles, and other spices, and was born in Jalisco, Mexico, the same state Tequila calls home. 

Sangrita is believed to the result of a mixture of leftover juices from pico de gallo, a fruit salad popular in Guadalajara.  When the salad was consumed, the leftover juices were poured into small clay cups and imbibed alongside the post-meal Tequila, a well-noted digestif. As Sangrita has made its way north in the United States, the recipe has adopted a more savory flavor profile. Americans have added tomato juice to meet the level of citrus juices. 

Sangrita isn’t meant to muffle the strong citrus and herby flavors of Tequila. It is meant to sip alongside the spirit, so its savory and citrusy flavors can amplify Tequila’s terroir.  When drinking our award-winning, organic 100% de agave Tequila, we can’t recommend Sangrita enough.  If you’re looking to cover up sting of low-quality Tequila, stick to salt and lime. 

Mexican recipe:
Ingredients

  • 8 ounces fresh grapefruit juice
  • 2 ounces fresh orange juice
  • 4 ounces fresh lime juice
  • 5–10 dashes hot sauce (more or less to taste)
  • Ground black pepper
  • Salt

Directions
Combine all ingredients and stir. Add salt and pepper to taste.

American recipe:
Ingredients

  • ¼ medium white onion
  • ½ dried ancho chili
  • 1 jalapeño, halved
  • 4 ounces tomato juice (Sacramento)
  • 4 ounces fresh orange juice
  • 3 ounces fresh lime juice
  • ½ teaspoon Maggi seasoning
  • ½ stalk of celery
  • ¼ medium cucumber
  • Salt

Directions
On a grill or in a cast iron pan, roast onion, ancho chili and half the jalapeño for 4–5 minutes, until onions begin to char. Remove from heat and place in a blender. Add remaining ingredients and blend until smooth, and salt to taste. Let sit for 10 minutes. Strain finely before serving.

Recipes from: Dylan Garret, Senior Digital Editor of WineEnthusiast (https://www.winemag.com/gallery/a-tale-of-two-sangritas/#gallery-carousel-1)

Notes & Words and Tres Agaves

Tres Agaves is proud to have extended its partnership with Notes & Words—a benefit to support UCSF Benioff Children’s Hospital Foundation—to five years. As is custom, Notes & Words boasted top-level talent with this year’s line up including Dave Grohl, George Saunders, Kelly Corrigan and more!

You can find links to the Dave Grohl’s performance (featuring a special guest!) here. Notes & Words are also close to their donation goal of two million dollars; if you’re able, please take a moment and donate and help them bring healthcare to children in the Bay Area and across the world.

In addition to the top-tier talent on stage, the Tres Agaves bar was full of superstars. We were pouring the classic lime Tres Agaves Margarita, the Tres Agaves Strawberry Margarita, and the Manhattan Mexicano. You’ll want to be sure to try those out for yourself next time you have a party.

You can like Notes & Words Facebook, as well as follow UCSF Benioff Children’s Hospital on Twitter.

Tres Agaves’ Avocado Margarita

Avocado Margarita with Tres Agaves Añejo Tequila

Did you just make an awesome batch of Guacamole and have an extra avocado or two? Give this incredibly creamy, yet citrus margarita a green light!

Ingredients:

1 ½ oz. Tres Agaves Añejo Tequila

1 ½ oz. Tres Agaves Cocktail-Ready Agave Nectar

½ oz. Cointreau Liqueur (or Orange Liqueur)

1 ½ oz. Fresh Squeezed Lime Juice

½ of a Ripe Avocado

2-3 Sprigs of Cilantro

Preparation:

Cut a Ripe Avocado into small squares, finely chop up Sprigs of Cilantro and muddle with Tres Agaves Cocktail-Ready Agave Nectar and Fresh Squeezed Lime Juice. Add all muddled ingredients with Tres Agaves Añejo Tequila and Cointreau Liqueur to shaker with ice. Shake vigorously and serve in rocks glass. Enjoy!

 

Orange County BBQ & Music Festival 2012

For the past five years, The Kristie’s Foundation for Critically Ill Children have been throwing the OC County BBQ & Music Festival, transforming The Orange County Fairgrounds into a barbecue fiesta with a competitive barbecue competition, rib eating contest, “Mr BBQ” pageant, a fun kid zone, live music and entertainment such as: Sugar Ray and Kristie’s Celebrity Band! These past couple of years, Tres Agaves has supported this wonderful event by providing our signature Tres Agaves Margaritas & an entire branded stage for music acts to play on!

Here’s a message about this fundraising event from our great friends and supporters of Tres Agaves, Rich & Chase:

“Hi All,

We have been doing this event for several years and this time we brought out two [Tres Agaves] stages as they decided to do more of a music festival as well as the BBQ competition, Kids Zone, Car Show, and the Craft beer tasting (Something for everyone!).

Very family oriented event held  in Costa Mesa, CA with proceeds going to Kristies.org. They help families when children are near end of life due to cancer or other ailments. They won one of the 100 cars for good from Toyota just last week and chose a Prius, to keep costs down for the transportation of a nurse going to the homes of families in the Orange County area.

We provided Blanco and Mix for the VIP area and in the Green rooms for the bands for both days of the event. We had the Tres Agaves Stage in the BBQ area, used one of our tents for the FOH of the Main Stage (on the Green), and also another tent in the VIP area.”

To learn more about the event and Kristie’s Foundation check the Youtube video below:

The OC BBQ Festival Benefiting Kristie’s Foundation

 

Tres Agaves at the California Roots Music & Arts Festival 2012

Hola Amigos,

We here at Tres Agaves are already gearing up for another weekend of Tequila/Margarita fueled excitement, but we’d like to take the time to give you fine Tequila-loving folks a recap of the utterly amazing Memorial Day Weekend we had in the coastal town of Monterey, CA for the 3rd annual California Roots Music & Arts Festival. Below is a picture laced summary of what hilarious stuff went down in and around our booth that weekend.

Our booth to the right  was situated right next to the bars (I.E. easy access to all things Tequila). Being right next to the bar allowed us to talk to festival goers about our product and allowed them to join in on some engaging activities as well…

Such as our “Greetings from the town of Tequila” banner where people could dress up as jimadors, who harvest the agave plants for Tequila! Here’s a couple of our favorite pictures, the rest can be found at our Facebook page: Tres Agaves’ Facebook Page

Below is a picture of Jamie, our NorCal Market Manager, hanging out with J Boog after the first day of the Cali Roots festival.

The pictures below were our points of view throughout the festival. Notice the veil of “fog” over the masses.

Thanks again to all the people that stopped by our booth to hang out and chat with us! Hopefully we’ll see you next year for the 4th annual Cali Roots Festival!

 

Tres Agaves In SF Chronicle!

Illustration: Christopher T. Fong

Tres Agaves’ co-founder, Eric Rubin, was recently quoted in the San Francisco Chronicle this past Friday, June 25th. The article, Boom Time For Booze, written by Stacey Finz, examines the liquor industry’s resiliency during the US’s economic downturn and how Tequila is still steadily showing economic growth. Check out the link below for the full news report.

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/06/24/BUPH1K1B7A.DTL

Uno, Dos, Tres Agaves on National Margarita Day

While many debate the origins of the most popular American cocktail, the Margarita, we know one thing for certain – Tres Agaves was born with a mission: to make the freshest, most authentic and delicious Margarita the world’s ever tasted, and the reason is simple:  We keep it simple.

100% pure agave Tequila.  All-natural Agave Nectar.  Fresh lime juice. 
 
NO corn syrups. NO food coloring. NO artificial sweeteners. 

 
Just pure Margarita greatness.
 

In honor of National Margarita Day, Tuesday, February 22nd, 2011, Tres Agaves is here to remind you that all it takes is Uno, Dos, Tres.

Uno – 2oz Tres Agaves Tequila
Dos – 1oz Tres Agaves’ All-natural Agave Nectar
Tres – 1oz Fresh squeezed lime juice

The result = Perfecto.

Our suggestion: pop down to your local Hispanic or specialty food store and ask for ‘Mexican’ or ‘Key’ limes (different than your standard ‘Persian’ limes). They’re a little smaller in size and it may take a little extra squeeze-action to get your 1oz – but the juice offers a really special tart/bitter complement to the Tequila and Agave Nectar. There’s a reason they only use Key limes in traditional Mexican Margaritas!