Tres Agaves is proud to have extended its partnership with Notes & Words—a benefit to support UCSF Benioff Children’s Hospital Foundation—to five years. As is custom, Notes & Words boasted top-level talent with this year’s line up including Dave Grohl, George Saunders, Kelly Corrigan and more!
You can find links to the Dave Grohl’s performance (featuring a special guest!) here. Notes & Words are also close to their donation goal of two million dollars; if you’re able, please take a moment and donate and help them bring healthcare to children in the Bay Area and across the world.
Did you just make an awesome batch of Guacamole and have an extra avocado or two? Give this incredibly creamy, yet citrus margarita a green light!
1 ½ oz. Tres Agaves Añejo Tequila
1 ½ oz. Tres Agaves Cocktail-Ready Agave Nectar
½ oz. Cointreau Liqueur (or Orange Liqueur)
1 ½ oz. Fresh Squeezed Lime Juice
½ of a Ripe Avocado
2-3 Sprigs of Cilantro
Cut a Ripe Avocado into small squares, finely chop up Sprigs of Cilantro and muddle with Tres Agaves Cocktail-Ready Agave Nectar and Fresh Squeezed Lime Juice. Add all muddled ingredients with Tres Agaves Añejo Tequila and Cointreau Liqueur to shaker with ice. Shake vigorously and serve in rocks glass. Enjoy!
For the past five years, The Kristie’s Foundation for Critically Ill Children have been throwing the OC County BBQ & Music Festival, transforming The Orange County Fairgrounds into a barbecue fiesta with a competitive barbecue competition, rib eating contest, “Mr BBQ” pageant, a fun kid zone, live music and entertainment such as: Sugar Ray and Kristie’s Celebrity Band! These past couple of years, Tres Agaves has supported this wonderful event by providing our signature Tres Agaves Margaritas & an entire branded stage for music acts to play on!
Here’s a message about this fundraising event from our great friends and supporters of Tres Agaves, Rich & Chase:
We have been doing this event for several years and this time we brought out two [Tres Agaves] stages as they decided to do more of a music festival as well as the BBQ competition, Kids Zone, Car Show, and the Craft beer tasting (Something for everyone!).
Very family oriented event held in Costa Mesa, CA with proceeds going to Kristies.org. They help families when children are near end of life due to cancer or other ailments. They won one of the 100 cars for good from Toyota just last week and chose a Prius, to keep costs down for the transportation of a nurse going to the homes of families in the Orange County area.
We provided Blanco and Mix for the VIP area and in the Green rooms for the bands for both days of the event. We had the Tres Agaves Stage in the BBQ area, used one of our tents for the FOH of the Main Stage (on the Green), and also another tent in the VIP area.”
To learn more about the event and Kristie’s Foundation check the Youtube video below:
We here at Tres Agaves are already gearing up for another weekend of Tequila/Margarita fueled excitement, but we’d like to take the time to give you fine Tequila-loving folks a recap of the utterly amazing Memorial Day Weekend we had in the coastal town of Monterey, CA for the 3rd annual California Roots Music & Arts Festival. Below is a picture laced summary of what hilarious stuff went down in and around our booth that weekend.
Our booth to the right was situated right next to the bars (I.E. easy access to all things Tequila). Being right next to the bar allowed us to talk to festival goers about our product and allowed them to join in on some engaging activities as well…
Such as our “Greetings from the town of Tequila” banner where people could dress up as jimadors, who harvest the agave plants for Tequila! Here’s a couple of our favorite pictures, the rest can be found at our Facebook page: Tres Agaves’ Facebook Page
Below is a picture of Jamie, our NorCal Market Manager, hanging out with J Boog after the first day of the Cali Roots festival.
The pictures below were our points of view throughout the festival. Notice the veil of “fog” over the masses.
Thanks again to all the people that stopped by our booth to hang out and chat with us! Hopefully we’ll see you next year for the 4th annual Cali Roots Festival!
Tres Agaves’ co-founder, Eric Rubin, was recently quoted in the San Francisco Chronicle this past Friday, June 25th. The article, Boom Time For Booze, written by Stacey Finz, examines the liquor industry’s resiliency during the US’s economic downturn and how Tequila is still steadily showing economic growth. Check out the link below for the full news report.
While many debate the origins of the most popular American cocktail, the Margarita, we know one thing for certain – Tres Agaves was born with a mission: to make the freshest, most authentic and delicious Margarita the world’s ever tasted, and the reason is simple: We keep it simple.
100% pure agave Tequila. All-natural Agave Nectar. Fresh lime juice.
NO corn syrups. NO food coloring. NO artificial sweeteners.
Just pure Margarita greatness.
In honor of National Margarita Day, Tuesday, February 22nd, 2011, Tres Agaves is here to remind you that all it takes is Uno, Dos, Tres.
Uno – 2oz Tres Agaves Tequila
Dos – 1oz Tres Agaves’ All-natural Agave Nectar
Tres – 1oz Fresh squeezed lime juice
The result = Perfecto.
Our suggestion: pop down to your local Hispanic or specialty food store and ask for ‘Mexican’ or ‘Key’ limes (different than your standard ‘Persian’ limes). They’re a little smaller in size and it may take a little extra squeeze-action to get your 1oz – but the juice offers a really special tart/bitter complement to the Tequila and Agave Nectar. There’s a reason they only use Key limes in traditional Mexican Margaritas!
In a recent episode of the hit show ‘An Idiot Abroad’, Ricky Gervais’ new project featuring his friend Karl Pilkington (the idiot) traveling the 7 wonders of the world, Karl is forced to eat the worm resting at the bottom of a bottle of ‘Tequila’.
Let’s take this time, however, to make a few points clear. First off, Tequila has zero tradition of including a worm in the bottle. That practice is reserved for Mezcal, Tequila’s cousin. Distilled from the Maguey plant, rather than the Blue Weber Agave, Mezcal sometimes include small insect. But it is not a worm–it’s (usually) the moth larvae hypopta agavis. The ‘worms’ are also known as hilocuiles, chinicuiles, tecoles or gusanos rojos (because of their red colors), and impart a distinctive hue and flavor to the drink.
You are probably thinking, “ok, but why are they in my Tequila…I mean Mezcal?” Take a closer look at the latin name, hypopta agavis (emphasis on agavis), and we find our answer. These organisms begin their lives when their mother plants her eggs in the heart of the maguey plant. They then eat their way out, feeding on the leaves, or pincas, until they form a cocoon, emerge as butterflies and flutter away.
Getting hungry? The mature caterpillars are considered a delicacy in parts of Mexico, and are used in local cuisines. You might also see them deep fried with some salsa picante, wrapped in a tortilla. A 100 gram serving packs almost 700 calories.
Should foreign ownership of Tequila brands be allowed? Some argue no, but Eric Rubin disagrees with this view. In his most recent blog, Eric shares his thoughts on his trip to Mexico with the Tequila Interchange Project…
For those of you not familiar with the Project, I’ll let their mission statement do the talking:
“We’re a network of professionals engaged in promoting the education of the culture of Tequila in their local communities and abroad. We strive to create a highway of knowledge between teachers, workers, and connoisseurs of the culture of tequila, from the agave fields in Mexico to the cocktail bars across the USA. We are a network of connections and partnerships. We are both professor and pupil. We are the bridge of communication towards the future of tradition for tequila culture.”
I was fortunate to be selected and had a blast with my fellow team members. I admit that the radical leftist views of Latin American professors took me a little surprise, proposing no foreign ownership of Tequila brands! – but their knowledge, passion, and connection to the region were all very impressive.
The education and conversational aspect of the trip is what I found the most interesting, but I did feel that some of the goals expressed – while rooted in good intentions – could be problematic if not impossible to implement, and may be unfair to the large producers; not to mention small producers that are just starting to forge their own path…