Notes & Words and Tres Agaves

Tres Agaves is proud to have extended its partnership with Notes & Words—a benefit to support UCSF Benioff Children’s Hospital Foundation—to five years. As is custom, Notes & Words boasted top-level talent with this year’s line up including Dave Grohl, George Saunders, Kelly Corrigan and more!

You can find links to the Dave Grohl’s performance (featuring a special guest!) here. Notes & Words are also close to their donation goal of two million dollars; if you’re able, please take a moment and donate and help them bring healthcare to children in the Bay Area and across the world.

In addition to the top-tier talent on stage, the Tres Agaves bar was full of superstars. We were pouring the classic lime Tres Agaves Margarita, the Tres Agaves Strawberry Margarita, and the Manhattan Mexicano. You’ll want to be sure to try those out for yourself next time you have a party.

You can like Notes & Words Facebook, as well as follow UCSF Benioff Children’s Hospital on Twitter.

Tres Agaves’ Avocado Margarita

Avocado Margarita with Tres Agaves Añejo Tequila

Did you just make an awesome batch of Guacamole and have an extra avocado or two? Give this incredibly creamy, yet citrus margarita a green light!

Ingredients:

1 ½ oz. Tres Agaves Añejo Tequila

1 ½ oz. Tres Agaves Cocktail-Ready Agave Nectar

½ oz. Cointreau Liqueur (or Orange Liqueur)

1 ½ oz. Fresh Squeezed Lime Juice

½ of a Ripe Avocado

2-3 Sprigs of Cilantro

Preparation:

Cut a Ripe Avocado into small squares, finely chop up Sprigs of Cilantro and muddle with Tres Agaves Cocktail-Ready Agave Nectar and Fresh Squeezed Lime Juice. Add all muddled ingredients with Tres Agaves Añejo Tequila and Cointreau Liqueur to shaker with ice. Shake vigorously and serve in rocks glass. Enjoy!

 

Orange County BBQ & Music Festival 2012

For the past five years, The Kristie’s Foundation for Critically Ill Children have been throwing the OC County BBQ & Music Festival, transforming The Orange County Fairgrounds into a barbecue fiesta with a competitive barbecue competition, rib eating contest, “Mr BBQ” pageant, a fun kid zone, live music and entertainment such as: Sugar Ray and Kristie’s Celebrity Band! These past couple of years, Tres Agaves has supported this wonderful event by providing our signature Tres Agaves Margaritas & an entire branded stage for music acts to play on!

Here’s a message about this fundraising event from our great friends and supporters of Tres Agaves, Rich & Chase:

“Hi All,

We have been doing this event for several years and this time we brought out two [Tres Agaves] stages as they decided to do more of a music festival as well as the BBQ competition, Kids Zone, Car Show, and the Craft beer tasting (Something for everyone!).

Very family oriented event held  in Costa Mesa, CA with proceeds going to Kristies.org. They help families when children are near end of life due to cancer or other ailments. They won one of the 100 cars for good from Toyota just last week and chose a Prius, to keep costs down for the transportation of a nurse going to the homes of families in the Orange County area.

We provided Blanco and Mix for the VIP area and in the Green rooms for the bands for both days of the event. We had the Tres Agaves Stage in the BBQ area, used one of our tents for the FOH of the Main Stage (on the Green), and also another tent in the VIP area.”

To learn more about the event and Kristie’s Foundation check the Youtube video below:

The OC BBQ Festival Benefiting Kristie’s Foundation

 

Tres Agaves at the California Roots Music & Arts Festival 2012

Hola Amigos,

We here at Tres Agaves are already gearing up for another weekend of Tequila/Margarita fueled excitement, but we’d like to take the time to give you fine Tequila-loving folks a recap of the utterly amazing Memorial Day Weekend we had in the coastal town of Monterey, CA for the 3rd annual California Roots Music & Arts Festival. Below is a picture laced summary of what hilarious stuff went down in and around our booth that weekend.

Our booth to the right  was situated right next to the bars (I.E. easy access to all things Tequila). Being right next to the bar allowed us to talk to festival goers about our product and allowed them to join in on some engaging activities as well…

Such as our “Greetings from the town of Tequila” banner where people could dress up as jimadors, who harvest the agave plants for Tequila! Here’s a couple of our favorite pictures, the rest can be found at our Facebook page: Tres Agaves’ Facebook Page

Below is a picture of Jamie, our NorCal Market Manager, hanging out with J Boog after the first day of the Cali Roots festival.

The pictures below were our points of view throughout the festival. Notice the veil of “fog” over the masses.

Thanks again to all the people that stopped by our booth to hang out and chat with us! Hopefully we’ll see you next year for the 4th annual Cali Roots Festival!

 

Celebrating Día de los Muertos

This picture  was taken earlier today at La Calle, an Oakland Mexican restaurant that the Tres Agaves team frequents quite often for their delicious Mexican cuisine, more specifically their al pastor burrito gringo and carnitas tortas. The drawing on the upper right of this amazing collage is a print of the famous etching done by Jose Guadalupe Posada, entitled ‘La Calvera Catrina‘ or ‘The Elegant Skull’, from the year 1913.

Mariachi skeletons wishing you a festive Dia de los Muertos!

Uno + Dos + TRES = Perfecto!

The Faces in that (Mexican?) Frame

I should probably confess that in the age of dynamic design programs and versions of those programs like Photoshop and Illustrator CS5 – I do a quick scope to make sure no one in the office is looking – then open up MS Paint, which is not all that different than rocking a word processor at your desk.


Forget functionality, look at that color! No bueno!

So what kind of visual wonders do I construct in this truly masterful program (where you’re not able to edit much of anything without starting the whole project again!)?

Well heck, I thought, why not introduce the Tres Agaves team/bloggers in a festive frame with a Brady Bunch patchwork of faces (Jamie’s face is not that big in comparison to the others really; I’m learning to resize). But seriously, look at the detail in that frame! All those suns! So sunny! Not sure it’s Mexican really as I found it on iStockphoto but it could very well be Mexican? I typed in ‘Jalisco, authentic, frame’ in the search field.

You’re probably asking who are all these lovely smiling people in that totally Mexican frame? What do they do at Tres Agaves? What can I expect from their blogs? Head to the kitchen and mix yourself a Margarita (with Tres Agaves Organic Margarita Mix). Take a sip or two and read on…

I wrote these intros below so they are not members of the team team espousing grandiose thoughts about themselves…

Mia Harlock (me), Marketing Manager. I’ll be writing about things I see in the press, food and beverage-related tid-bits, and on occasion, events/festivals and random streams of consciousness blah that result from ADD and too much caffeine.
Steve Halili, Marketing Assistant. Steve is our social media dude so he’s the best resource for all things digital, which basically means all things these days, doesn’t it? Let’s narrow that field and say Steve will be waxing poetic about ‘community’.
Ned Cartmell, Marketing Project Manager. He’ll be blogging about Tequila mostly, maybe with a sports score thrown in now and again.
Chris Galante, Arizona & Colorado Market Manager. Out-and-about, in the field, bars and restaurants. It doesn’t matter what Chris says really: 97% of the time it’s funny.
Jamie Chilberg, NorCal Market Manager Jamie is that friend that’s so cool that she knows everything cool going on in your city, and I’m like “Where do you find about about all this?” but I think it’s just in her blood.
Eric Rubin, Brand Director. He’s our knowledge man: 100% agave Tequila, Jalisco, the culture and traditions of Mexico, spirits and the bar & restaurant industry. He’s also our op ed man, so expect some pretty passionate thoughts on things.

We’ll have 4-6 blogs (combined, not each) a month for all you readers moving forward, so make sure to watch this space…

No go finish off that Margarita!

Uno + Dos + TRES = Perfecto!

Regional Cuisine of Mexico… and not a burrito in sight!


The many ingredients in Mexican ‘Mole’ sauce.

By Eric Rubin, Brand Director of Tres Agaves

I’m asked pretty regularly if I can give people a quick overview on the primary regional cuisines from Mexico, that is, the ones you see most often represented (correctly or not!) in Mexican restaurants in the U.S. Keep in mind, this is just a short blog entry, and Mexico is behind only France and China for the number of documented recipes for its native dishes.

To me you have three primary regional cuisines: Yucatecan and Oaxacan in the South, and Jaliscan/Michoacan in central Mexico. Yes, I know I’m leaving out Mexico City! I put northern/border cuisine as closest to Tex-Mex, which I’ll focus on in another entry. For now, I’ll give you my abridged summary on the differences between the regions just mentioned.

Yucatecan – Yucatecan dishes tend to be very colorful and lean towards a fusion of Spanish, Caribbean and native Mexican cuisine. Typical ingredients include: black beans, corn tortillas, pickled red onions, habañero peppers, salsas with fruit. Signature dishes are Cochinita Pibil, Panuchos, Poc Chuc, and Sopa de Lima. There is no distilled spirit native to the Yucatan.

Oaxacan – I’d say Oaxacan is the most complex of all Mexican regional cuisines. Signature dishes include Tlayudas, moles of all types, and molletes. Mezcal is native to Oaxaca.

Jaliscan/Michoacan – Jaliscan cuisine to me is the most rustic of the regions, rooted in a beautiful simplicity. Ingredients include: pinto beans, flor de mayo beans, corn tortillas, chile de arbol, Serrano chile. Signature dishes are Carnitas, Carne en su Jugo, Tortas Ahogadas, Birria, Pozole. And of course, Tequila is the spirit native to Jalisco!