Guadalajara: Gateway to Tequila

Planning to Visit Tequila? Try Guadalajara on your way.

If you’re looking to get to know Mexico beyond the standard fare of Mexico City and beaches, look no farther than Guadalajara. It’s the second-largest municipality in Mexico and has been a hub for Mexican culture for years (did you know mariachi was born in Guadalajara)? And of course, the town of Tequila is only a 45-minute drive away.


The capital of the state of Jalisco, Guadalajara has a rich history, present in its incredible architecture. From cathedrals to churches and plazas, you can spend hours checking out the Instituto Cultural de Cabañas (a UNESCO World Heritage site) and the Catedral de Guadalajara, constructed in 1561. For a city founded in 1452, Guadalajara has done a remarkable job preserving its historical architecture – so don’t miss it!


Not enough culture for you? Ok, head to the neighborhood of Tlaquepaque, a beautiful, vibrant art district whose main streets feature dancers, merchants selling trinkets and handmade artwork, and street performers. Let’s see your haggling skills on display!


While you’re there, grab a margarita (or other Tequila cocktails), or even a shot at El Parián de Tlaquepaque. This square is filled with bars and restaurants and so is a great place to grab a drink and listen to some of the Mariachi bands playing for various patrons. Feel free to ask for a song, but use those haggling skills to negotiate a price upfront.


And don’t forget, after a long day, find yourself some authentic Mexican cuisine. We love Santo Coyote – the atmosphere is incredible and you can’t go wrong with their dessert buffet. Just make sure you leave room for their Tequila cocktails.

Dispelling Tequila Myths

Tequila has long had a lot of myths and misinformation surrounding it, which has resulted in it having a certain reputation. But now it’s time to clear up those myths so that you can enjoy tequila in all its glory.  

The Worm

Contrary to popular belief, a bottle of Tequila should never have a worm in it. Some low-quality mezcals contain worms, but it’s best practice to never drink any bottle with a worm in it. By the way, in reality, the worm isn’t really a worm at all, it’s the larvae from a butterfly caterpillar. The more you know.

Tequila is Guaranteed to Give You a Hangover  

No, only bad Tequila is more likely to do that (and only if you drink too much of it, which you should never do). There are two main ways to make tequila: one where 100% of the alcohol comes from the agave plant (100% de Agave Tequila), and another where only 51% of the alcohol needs to come from agave (Misto). It is the Misto that can make your head hurt, mostly because the non-agave alcohol content is frequently of poor quality to keep the price low.  The moral of the story: always buy 100% de Agave Tequila (and if you could make it Tres Agaves, that would be nice) 

You should only use Blanco for cocktails:  

While a Blanco is most popularly used in cocktails, really any Tequila varietal can make a great cocktail.  Try mixing our Reposado in your margarita for a little darker, smokier taste. You can also sub in. tequila for other alcohols in cocktails: try making a Manhattan with Añejo instead of whiskey. 

Tequila is produced from any agave, anywhere in Mexico 

It’s actually a lot more specific than that. Tequila can only be made from the Blue Weber agave, which (by the way) is not a cactus but a member of the lily family, and closely related to yucca, beargrass, and sotol.  What’s more, there are only five states legally permitted to produce Tequila.  While the majority of Tequila comes from the state of Jalisco, Guanajuato, Michoacán, Nayarit, and Tamaulipas have municipal districts sanctioned to produce Tequila.  

All Tequila Tastes the Same 

Definitely not! Just like wine, Tequilas have terroire, an element of taste that comes from the environment where the agave was grown. Tres Agaves is made from agave grown in the Tequila Valley. The plants are older, the soil is more volcanic, and the weather is hotter and wetter. This results in spicier tequilas with a strong citrus element. In contrast, Los Altos (The Highlands) area, has soil that is rich in iron and weather that is both cooler and dryer. This results in slightly sweeter tequilas with hints of vanilla and fruit.   

There you have it – a few of Tequila’s most popular misbeliefs dispelled. Check out our products, we sell organic 100% de Agave Tequila and organic cocktail mixers. We have dozens of delicious cocktails recipes to step your bartending game up, as well! Salud.

History of the Sangrita


While one typically thinks of salt and lime when imagining what should accompany Tequila, there is another authentic Mexican companion to the 100% de agave spirit.  Sangrita (“little blood” in Spanish) is a citrus-heavy mixture of orange, lime, and pomegranate juice, powdered chiles, and other spices, and was born in Jalisco, Mexico, the same state Tequila calls home. 

Sangrita is believed to the result of a mixture of leftover juices from pico de gallo, a fruit salad popular in Guadalajara.  When the salad was consumed, the leftover juices were poured into small clay cups and imbibed alongside the post-meal Tequila, a well-noted digestif. As Sangrita has made its way north in the United States, the recipe has adopted a more savory flavor profile. Americans have added tomato juice to meet the level of citrus juices. 

Sangrita isn’t meant to muffle the strong citrus and herby flavors of Tequila. It is meant to sip alongside the spirit, so its savory and citrusy flavors can amplify Tequila’s terroir.  When drinking our award-winning, organic 100% de agave Tequila, we can’t recommend Sangrita enough.  If you’re looking to cover up sting of low-quality Tequila, stick to salt and lime. 

Mexican recipe:
Ingredients

  • 8 ounces fresh grapefruit juice
  • 2 ounces fresh orange juice
  • 4 ounces fresh lime juice
  • 5–10 dashes hot sauce (more or less to taste)
  • Ground black pepper
  • Salt

Directions
Combine all ingredients and stir. Add salt and pepper to taste.

American recipe:
Ingredients

  • ¼ medium white onion
  • ½ dried ancho chili
  • 1 jalapeño, halved
  • 4 ounces tomato juice (Sacramento)
  • 4 ounces fresh orange juice
  • 3 ounces fresh lime juice
  • ½ teaspoon Maggi seasoning
  • ½ stalk of celery
  • ¼ medium cucumber
  • Salt

Directions
On a grill or in a cast iron pan, roast onion, ancho chili and half the jalapeño for 4–5 minutes, until onions begin to char. Remove from heat and place in a blender. Add remaining ingredients and blend until smooth, and salt to taste. Let sit for 10 minutes. Strain finely before serving.

Recipes from: Dylan Garret, Senior Digital Editor of WineEnthusiast (https://www.winemag.com/gallery/a-tale-of-two-sangritas/#gallery-carousel-1)

Tres Agaves’ Avocado Margarita

Avocado Margarita with Tres Agaves Añejo Tequila

Did you just make an awesome batch of Guacamole and have an extra avocado or two? Give this incredibly creamy, yet citrus margarita a green light!

Ingredients:

1 ½ oz. Tres Agaves Añejo Tequila

1 ½ oz. Tres Agaves Cocktail-Ready Agave Nectar

½ oz. Cointreau Liqueur (or Orange Liqueur)

1 ½ oz. Fresh Squeezed Lime Juice

½ of a Ripe Avocado

2-3 Sprigs of Cilantro

Preparation:

Cut a Ripe Avocado into small squares, finely chop up Sprigs of Cilantro and muddle with Tres Agaves Cocktail-Ready Agave Nectar and Fresh Squeezed Lime Juice. Add all muddled ingredients with Tres Agaves Añejo Tequila and Cointreau Liqueur to shaker with ice. Shake vigorously and serve in rocks glass. Enjoy!

 

Orange County BBQ & Music Festival 2012

For the past five years, The Kristie’s Foundation for Critically Ill Children have been throwing the OC County BBQ & Music Festival, transforming The Orange County Fairgrounds into a barbecue fiesta with a competitive barbecue competition, rib eating contest, “Mr BBQ” pageant, a fun kid zone, live music and entertainment such as: Sugar Ray and Kristie’s Celebrity Band! These past couple of years, Tres Agaves has supported this wonderful event by providing our signature Tres Agaves Margaritas & an entire branded stage for music acts to play on!

Here’s a message about this fundraising event from our great friends and supporters of Tres Agaves, Rich & Chase:

“Hi All,

We have been doing this event for several years and this time we brought out two [Tres Agaves] stages as they decided to do more of a music festival as well as the BBQ competition, Kids Zone, Car Show, and the Craft beer tasting (Something for everyone!).

Very family oriented event held  in Costa Mesa, CA with proceeds going to Kristies.org. They help families when children are near end of life due to cancer or other ailments. They won one of the 100 cars for good from Toyota just last week and chose a Prius, to keep costs down for the transportation of a nurse going to the homes of families in the Orange County area.

We provided Blanco and Mix for the VIP area and in the Green rooms for the bands for both days of the event. We had the Tres Agaves Stage in the BBQ area, used one of our tents for the FOH of the Main Stage (on the Green), and also another tent in the VIP area.”

To learn more about the event and Kristie’s Foundation check the Youtube video below:

The OC BBQ Festival Benefiting Kristie’s Foundation

 

Tres Agaves at the California Roots Music & Arts Festival 2012

Hola Amigos,

We here at Tres Agaves are already gearing up for another weekend of Tequila/Margarita fueled excitement, but we’d like to take the time to give you fine Tequila-loving folks a recap of the utterly amazing Memorial Day Weekend we had in the coastal town of Monterey, CA for the 3rd annual California Roots Music & Arts Festival. Below is a picture laced summary of what hilarious stuff went down in and around our booth that weekend.

Our booth to the right  was situated right next to the bars (I.E. easy access to all things Tequila). Being right next to the bar allowed us to talk to festival goers about our product and allowed them to join in on some engaging activities as well…

Such as our “Greetings from the town of Tequila” banner where people could dress up as jimadors, who harvest the agave plants for Tequila! Here’s a couple of our favorite pictures, the rest can be found at our Facebook page: Tres Agaves’ Facebook Page

Below is a picture of Jamie, our NorCal Market Manager, hanging out with J Boog after the first day of the Cali Roots festival.

The pictures below were our points of view throughout the festival. Notice the veil of “fog” over the masses.

Thanks again to all the people that stopped by our booth to hang out and chat with us! Hopefully we’ll see you next year for the 4th annual Cali Roots Festival!

 

Getting to your Proper Margarita

Hey

Today I was gonna write about the awesome home-cooked, holiday supper we had after yesterday’s sales meeting -each course featured a Tres Agaves product. But that will have to wait – check it out next week. Instead I’m reprinting a blog post done by Libation Lab’s Quinn Sweeney on the “proper” margarita.

Thanks for the words, Quinn!
——————

As much preacher as teacher, Eric Rubin is the agave evangelist from Tres Agaves Tequila who ran our Nirvino cocktail education event last week on making a proper margarita.

Conspicuously absent were the corn syrup, sugar cane spirits, sour mix and orange liqueur. Rubin promotes a margarita comprised simply of 100% agave tequila, fresh squeezed lime juice and agave syrup. His preferred 2:1:1 ratio is a bit sweet for me, but the quality of the simple drink shines through regardless.

The key to this recipe is the quality of the tequila. You get into trouble as soon as you pick up a bottle of “mixto” tequila, which is never indicated on the bottle with an honest “49% high fructose corn syrup” but simply by omission of “100% agave”. If the label doesn’t say “100% agave”, it isn’t.

I believe that if you prefer a fruity or exotic margarita, there’s no rule against modification, but remember that quality and simplicity are crucial. Substitute sweet and fruity ingredients for some or all of the agave syrup or lime juice to to maintain balance.

Rubin however, warns against frozen margaritas: “If you just blend up good ingredients with ice it both dilutes the drink and will also separate almost immediately due to no additives. The reason frozen ones with bad ingredients have such great texture is because they use corn starch or other thickeners to give it that milk shake smoothness.”

He does allow for salt in moderation, and told me, “… it came about during a bout of Spanish influenza in 1919/20 in Mexico. Almost all doctors told their patients to put lime and salt with almost all of their food. That led to Mexican men preferring their beer this way, which led to the whole shot with salt and lime phenomenon as well as salt on margaritas.”

So to recap, a proper margarita is the product of care, simplicity and purity as you will find in the recipe below.

The Tres Agaves Margarita
o 2 ounces Tres Agaves Blanco tequila
o 1 ounce agave syrup
o 1 ounce fresh squeezed lime juice

Shake all ingredients with ice and strain into a glass with fresh ice.