Tequila Talk: the Consejo Regulador del Tequila (CRT) Gets Social
December 14, 2010
The Consejo Regulador del Tequila, commonly shortened to CRT, is the regulatory body for the Tequila industry and sets the standards for all things Tequila.
Here's what they have to say about themselves:
The Consejo Regulador del Tequila (CRT), A. C., is an inter professional organization comprising all actors and production staff associated with the Tequila production. The aim of the CRT is to promote the culture and quality of this beverage that has gained an important place among the national identity symbols.
And they're all business. If you needed any proof just get a load of this pic taken of the main board room. It's like the the UN of Tequila.
It's easy to get the impression from the submissions above that they are just about facts, figures and regulations. In short, that they are just another formal regulatory body that pushes rules to their audience.
They're not. One look at their website and you will instantly know that they want to be more. They want to be part of the ongoing conversation about Tequila. They want to reach out, engage and encourage feedback. In fact, their website site is one of the most "social" sites I've ever seen. It's all right there on the home page. The CRT home page features three main elements: a Facebook feed, a Twitter feed and a YouTube feed- featuring the reigning Miss Universe no less. (Wanna see the Miss Universe video? Click here.) In addition, they have social links at the top of the page to encourage you to spread their news so others can "join the conversation".
I personally love that the CRT has a Facebook page. Anyone care to "like"? I just did.
A lot of companies, both B2C and B2B, could learn a few things from the CRT. It's about using all their online channels to stimulate conversations. Case in point, via this post, it's working.
As an aside, I would love to see the DPT or the DMV adopt the same format that the CRT has. Imagine the fun of joining in on one of those conversations? Think of the live pot hole tweets and cam shots of road repairs and delays. Seriously, the DPT and DMV could use some real time feedback from their customers. (I'm just saying...)